Making a Visual Business Strategy
Feeling a bit flat in January? (Yes we are STILL in January folks). If you’re struggling to get motivated, you can be sure your team is picking up on it. Or maybe you’ve lost your way and need to reconnect with the heart of why you do what you do and, most importantly, map out the steps to get there.
Now is the perfect time to rekindle energy, align with your vision and create momentum for the year ahead. Graphic facilitation breathes life into strategy sessions, transforming stagnant planning into dynamic, creative collaboration that inspires action.
Are you looking to inject some colour into your corporate strategy or bring your organisation’s five-year plan to life? Great vision deserves more than bullet points and spreadsheets. It needs energy, clarity and creativity. That’s where working with a graphic facilitator can transform your planning process.
Why vision matters more than spreadsheets…
As business owners and managers, we’re often conditioned to prioritise logic, analysis and critical reasoning in decision-making. These skills are vital, but relying on them too early in the planning process can cut creativity short and stifle fresh ideas. We’ve all experienced it: an ideation session that turns into “analysis paralysis” when we get bogged down by risks and constraints instead of thinking big.
When you start with spreadsheets and profit projections, you’re skipping the most crucial step: aligning with your true vision and purpose. A compelling vision, one that gets the goose-bumps on the back going, guides every decision with clarity and conviction. It’s what motivates you and your team. It’s your ‘why.’ And your customer’s / audience’s ‘why.’
Where Graphic Facilitation comes in
Graphic facilitation is a dynamic way to bring your vision to life with visual imagery, symbols, metaphors and maps. Imagine your ideas, values, and purpose captured through live sketching during strategy sessions or vision workshops. This process:
Stimulates creative thinking while grounding big ideas in memorable imagery
Bridges communication gaps, turning complex concepts into clear, accessible visuals that align diverse teams around a shared understanding
Makes planning enjoyable, with an energising process that unfolds in real time
Creates an affirming and empowering space, as seeing ideas mirrored back in visual form boosts motivation and confidence
“The visioning workshop was an extremely powerful way to visualise the future. Setting deadlines and having something that can hold you to account, but also reminds you of the achievements to date, is incredibly motivating! Esther is great at holding the room.”
The power of starting with a vision
When we begin with the senses: the look, feel, and touch of your North Star - all the strategic steps to reach it can more organically fall into place. We’re not limited by immediate barriers or quick judgments. Instead, we’re guided by possibility and purpose.
And when that big-picture vision is clear? Mapping the journey the a, b, and c becomes easier and more motivating.
Graphic Wall by Esther Springett
Let’s work together
Are you ready to move beyond words on a page, lengthy strategy documents and breathe life into your vision? I’m looking for teams to collaborate with and through my graphic facilitation services, we:
Explore your organisation’s purpose with creative energy
Champion the skills, qualities and expertise of your team
Create visually compelling strategy maps that capture your key ideas and inspire action
Make the planning process fun, insightful and deeply aligned with your goals
Let’s colour outside the lines of conventional planning and create strategy with visuals that hit your heart as well as your brain. Ready to take the next step? Contact me today!
Take a look at my workshops for teams here.
